Mark Ronson’s New Video Tapped Spark AR for Instagram

Sony Music added several interactive elements to Pieces of Us

Mark Ronson in the Pieces of Us video Sony Music

Sony Music and Mark Ronson took advantage of Facebook opening up augmented reality platform Spark AR to all Instagram creators last week, as the music label and the DJ, artist and producer teamed up with the photo- and video-sharing network on the first-ever purpose-built music video for Instagram Stories.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}