Meet the MullenLowe Creative Director Who ‘Appreciates the Absurd’

Adam Calvert is one of the brains behind E*Trade's 2018 Super Bowl spot

Instead of going for the jugular, Adam Calvert aims for the funny bone. Mullen Lowe

Be smart about how you want to be dumb. That’s the mantra Adam Calvert kept in mind while pitching last year’s E*Trade Super Bowl commercial, “This Is Getting Old,” which features a gang of retirement-ready folks still hustling as firefighters, DJs and Baywatch-inspired lifeguards.

This story first appeared in the Jan. 28, 2019, issue of Adweek magazine. Click here to subscribe.
@kimekom Kimeko McCoy is a freelance journalist and digital marketer, who focuses on social strategy, newsletters and audience development.