There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation—most recently, President Donald Trump—during the Covid-19 pandemic.
Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies
The computing company could become a more formidable player in advertising
A Microsoft-owned TikTok could be a force to be reckoned with.
Photo Illustration: Trent Joaquin; Source: TikTok, Microsoft
