MLB at Home Helps Satisfy Fans’ Hunger for Baseball During Covid-19

The league's social initiative makes use of archival footage and players' creativity

a baseball player taking a swing
MLB at Home maintains a consistent schedule of distinct content across various social channels. Photo Illustration: Trent Joaquin; Sources: MLB, Getty Images

Key insight:

Even if baseball resumes this summer, stadiums across the country will likely remain empty for the foreseeable future due to Covid-19 social distancing measures. But Major League Baseball has been slugging away at keeping its social channels full with MLB at Home. David Cohen is editor of Adweek's Social Pro Daily.