MLB at Home Helps Satisfy Fans’ Hunger for Baseball During Covid-19
The league's social initiative makes use of archival footage and players' creativity
MLB at Home maintains a consistent schedule of distinct content across various social channels.
Photo Illustration: Trent Joaquin; Sources: MLB, Getty Images
Key insight:
Even if baseball resumes this summer, stadiums across the country will likely remain empty for the foreseeable future due to Covid-19 social distancing measures. But Major League Baseball has been slugging away at keeping its social channels full with MLB at Home.
