NBPA, Think450 Look to Fast-Break Social Campaign Execution With Opendorse
The NBA players’ union and its for-profit arm partnered with the social media publishing tool
NBA players produced 1.6 billion social media engagements and 1.52 billion video views in 2019
NBPA/POpendorse
The National Basketball Players Association, the union for National Basketball Association players, and its for-profit arm, Think450, entered into a partnership with social media publishing tool Opendorse Thursday.
