New Digital Studio Lets Brands Build Their Own Realistic Human Avatars Powered by AI

The startup says the digital people can be used for anything from customer support to HR training

a fake looking woman with blue eyes
Sam (above) is one of the many base templates of avatars from which brands can choose. Soul Machines

Businesses may soon be able to designate duties like customer support or training exercises to life-like virtual personas through a new tool from artificial intelligence startup Soul Machines.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.