Nielsen, NM Incite Buy SocialGuide to Enhance Social TV Ratings

Nielsen and NM Incite have acquired social TV analytics startup SocialGuide for an undisclosed amount of money, the companies announced today. The deal will bring the standard Nielsen ratings that much closer to being able to quantify what television viewers are saying on the second screen.

Nielsen and NM Incite have acquired social TV analytics startup SocialGuide for an undisclosed amount of money, the companies announced today.  The deal will bring the standard Nielsen ratings that much closer to being able to quantify what television viewers are saying on the second screen.

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