Nielsen Social Content Ratings Will Now Include Instagram

Facebook was added in January 2016

Instagram data was added in the U.S., Australia, Italy and Mexico Nielsen

In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media partnerships) and Brian Robinson (now director, media partnerships analytics) said in a blog post at the time that Instagram would be added to Nielsen Social Content Ratings “in the future.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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