Not All Data Types Are Equally Useful

Here's how to separate 'smart data' from 'not-so-smart data'

Big Data is big, in part, because no one throws anything away. It’s also worth noting that “big” doesn’t always spell “better” (it may spell “clunky” though).

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.