Now You Can Pick Up Your Amazon Orders at Rite Aid

Ecommerce giant looks to expand to over 1,500 locations by end of year

Coming to a Rite Aid near you: BOPARA. Amazon, Business Wire

Thanks to Amazon, Americans have a new acronym to look forward to: BOPUARA, or, Buy Online Pick Up at Rite Aid. (Or, if we’re going to use the precedent set by BOPIS, maybe it’ll be BOPARA.)

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.