NPR’s Planet Money Podcast Is Reaching Gen Z Through Chaotic TikTok Videos

It's using off-the-wall explainers as a marketing tool

The podcast's creative team is developing a TikTok fanbase. NPR, TikTok

Odds are most Gen Zers don’t scroll endlessly through TikTok to learn about financial terms or the structure of the American economy. That changes, though, when a 20-something-year-old uses chicken nuggets to explain negative marginal benefit and refers to a pause in the stock market as a “chill session.”

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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