Octagon Broadens Focus to Full Service, Names Azher Ahmed Digital Head

The agency wants to be recognized for more than sports and marketing

Octagon/Source

Octagon is broadening its focus from sports and entertainment marketing to more of a full-service creative agency and has tapped digital marketing veteran Azher Ahmed to help achieve that profile. Ahmed joins Octagon from DDB, where he spent the last decade in a variety of executive roles, including the last two years as its chief digital officer.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.