OOH Metrics Firm’s Data Shows More Outdoor Activity Across the U.S.

Billups is seeing a rise in walking and driving traffic compared to April

map of New York metro area showing walking and driving activity
Driving traffic increased 43% in May and walking increased 25% after bottoming out in early April. Billups

Key insight:

As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are beginning to return to the streets.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.