Owned Accounts Will Be Measured as Part of Nielsen Social Content Ratings

Networks, shows, talent presence on Facebook, Twitter, Instagram

Instagram was added to the mix in January Nielsen Social

Nielsen is beefing up its Nielsen Social Content Ratings by adding insights to help measure the impact of content on owned accounts, or accounts for networks, individual shows and talent on Facebook, Twitter and Instagram.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.