Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend

Consumers may be working from home, but they’re shopping in stores. Getty Images
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It was challenging enough for performance marketers to plan Black Friday, Cyber Monday and annual holiday campaigns pre-pandemic. 

Heather Fletcher is a freelance reporter for Adweek. She covers performance and direct marketing.