Shaq Surprises Papa John’s Customers From Inside the Box as They Try His New Pizza

The brand is donating $1 for each Shaq-a-Roni pie purchased

Screenshot of Shaquille O'Neal talking on a video placed inside of a pizza box
For the new spot, Shaq went inside the pizza box. Papa John's

Shaquille O’Neal is making his mark on the menu of Papa John’s.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.