Pinterest, Numerator: Pinners 50% More Likely to Buy Groceries Online During Pandemic

The total doing so was up 70% in March compared with February

Grocery stores were classified as essential businesses and remained open milindri/iStock

Pinterest teamed up with market research company Numerator to analyze the surge in online grocery shopping spurred by the coronavirus pandemic.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.