Podcast Ads Perform Better Than Other Digital Ads, Research Finds

According to surveys conducted by Nielsen

A study found that podcast ads were more effective than digital ads. Getty

A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast company. Nielsen’s surveys look at the effectiveness of eight national brands that placed ads this year.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.