Politics Are About to Get a Lot More Personal Thanks to Artificial Intelligence

And it’s starting with your everyday apps

three different colored hands placing ballots in boxes, people in the background
AI is empowering each candidate to present themselves as if that candidate were speaking to us one-on-one. Getty Images

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”

@shellypalmer Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.