Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

This, despite the gray area associated with the law

Publishers have revamped their first-party data offerings in light of CCPA and upcoming changes to Google Chrome. Unsplash

The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.