Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

They're ramping up efforts to retain new paying customers

a news homepage with a dollar sign coming out of it
Publishers are honing their marketing strategies to retain new subscribers. Illustration: Adweek; Sources: iStock

Key insights:

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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