Publishers Report an Increase in Traffic Due to Coronavirus Coverage

Publications are seeing historic highs in readership during the pandemic

a purple and pink keyboard that someone is typing on with a ton of eyeballs floating around — Coronavirus coverage has captured the minds—and eyeballs—of readers everywhere. Getty Images

March 18, 2020

The rate in which readers are consuming coronavirus coverage has led to some record-shattering page views for media organizations, at least according to Parse.ly, a measurement website used by a slew of those publications.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.