Coronavirus

The Publisher’s Paradox: Clicks Are Up, but Not Ad Revenue

News sites can't monetize huge interest in coronavirus stories

a phone showing a coronavirus alert
One industry group is asking for ad-tech firms to exempt premium publishers from keyword filters. Getty Images

By Josh Sternberg

March 25, 2020

Let’s call it the Publisher’s Paradox.

Josh Sternberg
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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