Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm

The key to visibility is based on a brand disconnect

Former Amazon employee Larry Pluimer founded Amazon-focused agency Indigitous in 2010. Larry Pluimer

After working at Amazon for a couple of years, Larry Pluimer realized there was a disconnect between brands and Amazon in terms of what’s required to be successful on the platform. That’s exactly what prompted him to start Seattle-based agency Indigitous in 2010, which has since helped clients like BlenderBottle, Gu Energy and Therm-a-Rest navigate Amazon’s waters.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.