Q&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data Revolution

He talks consumer trust, data use and capturing 'people data'

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audience products, is a big believer in the data revolution—but first, marketers need to take stock of what data they actually have.

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