Q&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data Revolution

He talks consumer trust, data use and capturing 'people data'

Salesforce

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audience products, is a big believer in the data revolution—but first, marketers need to take stock of what data they actually have.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.