Q&A: SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR

Mika Yamamoto spoke in-depth about the general lack of preparedness

Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images

Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of marketers still either neglected to prepare for the law or couldn’t decide whether the rules applied to them.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.