How Should Brands Approach the Customer Experience Now and After the Pandemic?

Experts from Blue Acorn iCi and Snipes on improving the user journey

The Strategies for Transforming the Customer Experience panel at Adweek's The Future of Shopping virtual summit. Adweek

The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.