One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?
The programmatic industry enters a new era with Magnite
Rubicon Project, 2007-2020, a company that sailed the highs, lows revival of the ad tech.
Rubicon Project
Key insights:
- Rubicon Project saw good times and bad during ad tech's first full decade.
- Ad tech needs to help establish transparency standards more quickly if it is to be embraced by the TV sector.
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media.
