Snap, NRG Study: Gen Z, Millennials Gravitate Toward Short-Form Premium Video Content

Respondents spend more time on their mobile devices than on TV, especially younger ones

Noting that the number of global video viewers is projected to reach 2.72 billion in 2023, Snap Inc. commissioned a study from National Research Group to learn how Generation Z and millennials engage with video content and what to expect from the next era of mobile-first experiences.