Snapchat: 52% of US Users 18-24 Will Vote for the First Time in November’s Election

It teamed up with BallotReady to help 1.4 million people find their polling places in 2018

Every month, 300,000 to 500,000 Snapchat users turn 18 SDI Productions/iStock

Snapchat said 52% of its U.S. users between the ages of 18 and 24 will be voting for the first time in November’s presidential election, and Snap Inc. shared some data on how it impacted the midterm elections in 2018 and its potential to do the same this year.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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