Snapchat Introduces DIY Augmented Reality Tool for Brands

Advertisers can customize Lens Web Builder with logos, images

snapchat lens builder
The branded lenses can be applied to new AR-based ad campaigns or Snap's unskippable six-second Extended Play Commercials. Snapchat
Headshot of Scott Nover

Key insight:

Snapchat has introduced a new ad product that allows brands to create augmented reality lenses through the platform’s Ads Manager.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
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