Snapchat Introduces Extended Play Commercials

The 6-second non-skip format still applies, but video can run up to 3 minutes

Six-second commercials debuted on Snapchat in May 2018 Getty Images

Snapchatters may start seeing longer non-skippable commercials on the messaging application with Monday’s introduction of new ad option extended play commercials, which enables brands to go as long as three minutes.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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