Snapchat Introduces Extended Play Commercials

The 6-second non-skip format still applies, but video can run up to 3 minutes

Six-second commercials debuted on Snapchat in May 2018 Getty Images

Snapchatters may start seeing longer non-skippable commercials on the messaging application with Monday’s introduction of new ad option extended play commercials, which enables brands to go as long as three minutes. David Cohen is editor of Adweek's Social Pro Daily.