Snapchat Is Taking Over a Bar for Its First Time as SXSW Sponsor

The company will set up at the Parlor Room

Snap Inc. will have a bigger presence at the festival than in past years. Snap Inc., Getty Images

For the first time, Snapchat will be a sponsor of the annual South by Southwest festival, and it’s taking over the Parlor Room bar in downtown Austin, Texas.

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@martyswant Marty Swant is a former technology staff writer for Adweek.