Snapchat Looks to Shine the Spotlight on Some of the 4 Billion Snaps It Sees Daily

The new destination will feature user-generated content and reward the most viewed with a slice of $1 million per day, through year-end

There will not be ads on Spotlight in its early stages Snap Inc.

Over 4 billion Snaps are created every day, and Snapchat Monday unveiled a destination within its platform, Spotlight, where the best of those Snaps can earn money for the people behind them, whether they are professional creators or just everyday users.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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