Snapchat Sounds Rolls Out Globally With an Exclusive Preview of Justin Bieber’s New Song

The feature is the messaging app’s answer to TikTok, Instagram Reels

'Lonely,' a new song from Justin Bieber and Benny Blanco, will be featured exclusively in Snapchat Sounds Thursday, before the release of the full track at 9 p.m. PT Snap Inc.

Snapchat globally rolled out its answer to TikTok and Instagram Reels Thursday, Snapchat Sounds, after testing the feature in Australia and New Zealand since August.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.