Snapchat’s Voter Registration Efforts Hit the 1 Million Mark for the 2020 US Election

Partner TurboVote estimated that 56% of those are first-time voters

80% of the 100 million Snapchatters in the U.S. are of voting age Snap Inc.

Snapchat shared a milestone Thursday, saying that it has helped over 1 million of its users register to vote for the 2020 presidential election, doubling the total from its similar efforts for the 2018 midterm elections in the U.S.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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