Monday’s Solar Eclipse Cast a Dramatic Shadow Over Twitter and Facebook

Facebook said the eclipse sparked more discussion than Super Bowl LI

9 million-plus tweets and 240 million-plus Facebook interactions solarseven/iStock

Monday’s solar eclipse spurred more than 9 million tweets globally, along with 240 million interactions (posts, Reactions, shares and comments) from over 66 million Facebook users. David Cohen is editor of Adweek's Social Pro Daily.