Sports Content Spikes as Digital and Social Platforms Multiply

More options than ever for athletes and fans to connect

Bloomies Buildings Helmet1Cropped“Social media serves as a microphone for players. But in this landscape pro athletes also need thicker skin than before to handle fan’s post-game comments,” said Matt Hasselbeck, NFL analyst on ESPN and former Seattle Seahawks quarterback. “In the past, athletes’ main interaction with fans was to sign autographs and answer fan mail. That relationship has changed, and now we also pose for photos on fan’s social networks,” he added.