What Are Sports Media Companies Doing Without Live Games?

Editorial teams are having to get creative

Media organizations are getting creative with covering sports now that there are no live games. Photo Illustration: Dianna McDougall; Sources: Getty Images, The Players' Tribune, Instagram

By Sara Jerde

March 25, 2020

Key insights:

Focus shifts to evergreen and history features.
Working from home is driving readership to mobile.

Conventional wisdom finds that niche publications with a dedicated audience have a little more protection from the whims of a topsy-turvy ad environment, as such readers are valuable to specific advertisers and also loyal enough to pony up for a subscription.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.