What Are Sports Media Companies Doing Without Live Games?

Editorial teams are having to get creative

people livestreaming themselves at home
Media organizations are getting creative with covering sports now that there are no live games. Photo Illustration: Dianna McDougall; Sources: Getty Images, The Players' Tribune, Instagram

Key insights:

Conventional wisdom finds that niche publications with a dedicated audience have a little more protection from the whims of a topsy-turvy ad environment, as such readers are valuable to specific advertisers and also loyal enough to pony up for a subscription.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.