Spotify Is Connecting Listeners Across the Globe With New Playlist Campaign

It highlights what celebrities like Dolly Parton, Alicia Keys and more are listening to

on the left, a square that says listening together and on the right a photo of dolly parton with her name above it
Spotify's new "Listening Together" campaign is based on the phenomenon of more than one person coincidentally listening to the same song at the same time. Spotify

In a new campaign from Spotify, the audio streaming platform is highlighting the times when, unknowingly, two users anywhere in the world are synced up and listening to the same song at the same time.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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