Facebook’s New Ad Products for Brick-and-Mortar Retailers

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions API.

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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