The Bachelor Was Nielsen Social Content Ratings’ Most Social TV Show of 2018

Tyra Banks from America’s Got Talent was its top primetime talent

Facebook and Twitter TV users accepted this rose in 2018 yesfoto/iStock

ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up from Nielsen Social Content Ratings. David Cohen is editor of Adweek's Social Pro Daily.