The Co-Founder of MoviePass Is Building a New Way for Consumers to See Films for Free

Stacy Spikes' ad-supported PreShow is on Kickstarter. Adweek saw it in action

Spikes said the Kickstarter, which has a $10,000 target, is less about raising money than it is about reaching the film community on the platform. Getty Images

Stacy Spikes, the co-founder of MoviePass, wants movie fans to watch 15 to 20 minutes of highly produced ads and other branded content on their mobile devices in exchange for a free ticket to a movie of their choice. PreShow, which is coming out of stealth mode today, will begin with a Kickstarter; early backers will have access to a beta version later this year.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.