The Price of Digital Ads Is Down 16% Due to Economic Impact of the Pandemic

Total U.S. digital ad revenue for Q1 surpassed $31 billion, but that began to drop in March

Photo of Times Square with falling TVs
Sixty percent of publishers have seen CPMs drop since the onset of the pandemic. Getty Images

The price of digital ads is down across the board because of the negative impact the coronavirus pandemic is having on the economy.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.