The United Nations Is Using Facebook Live Filters to Spread a Powerful Humanitarian Message

VML New York’s first work spans TV, out-of-home and digital

YouTube: UN OCHA
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Face-swapping filters and lenses have long been popular as silly, fun graphics used on social media, but the humanitarian arm of the United Nations (or U.N. OCHA) is hoping that the filters will promote a more serious message about what it’s like to live in an area of conflict.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.