These Are the Super Bowl Ads That Triggered the Strongest Unconscious Response Among Viewers

Google, Amazon and SimpliSafe made an impact

These ads triggered a strong response among those surveyed. Google, Amazon, SimpliSafe
Headshot of Lisa Lacy

Google’s 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time study conducted during Sunday’s game.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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