TikTok Joins Forces With GLAAD for National Coming Out Day

The app will donate $1 to the organization for every #ThisIsMe video through Oct. 16

TikTok said users can show their support for acceptance by creating, engaging with and sharing #ThisIsMe videos TikTok

Video creation application TikTok marked National Coming Out Day Friday by teaming up with GLAAD on the #ThisIsMe initiative in support of LGBTQ youth.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.