TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

The new position will support a slew of new ad initiatives from the social video platform

Sandie Hawkins TikTok
Sandie Hawkins joins TikTok from Adobe, where she worked since 2018. TikTok
Headshot of Scott Nover

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.