TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

It announced new ways marketers can use the platform

three cellphone screenshots: left is a odg on a bed, middle is a man in front of a mirror bent over, right is a woman standing with her arms raised
TikTok presented at NewFronts for the first time Thursday. TikTok
Headshot of Scott Nover

Ahead of TikTok’s presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.