TikTok’s New Marketing Partner Program Shows How Its Growing up for Advertisers

It's the latest step toward maturation for the platform

Charts and image of a woman on TikTok
The announcement comes just more than two months after the platform launched TikTok for Business. TikTok, Dianna McDougall

In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program for Advertisers.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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